Designer Interview, Suzy van der Velden

By Margaux Gazel   


Suzy, Dutch female graphic designer


                      Traveling around the world for her passion and

                          her desire to deliver unique art creations.


Hello Suzy!


In three words, how would you describe yourself?

Down to earth




Can you please tell us a bit about yourself and your professional career as a designer?

I’ve been drawing and creating for as long as I can remember. My dad made me a desk when I was 4 or 5 and I was always sitting at that desk drawing. My mom & dad always joked that I
was such an easy kid to have because I was always quiet drawing away at my desk. When I got older I got an interest in fabrics and started creating my own garments. I used to make
the craziest outfits and would usually be sewing up my outfit right before I went out to go
party. I worked in a fabric shop which was amazing as I was able to get everything I needed
for my projects. I studied Fashion in Amsterdam at AMFI and landed an internship at Oilily in
their print team. From that moment on, I knew I wanted to be a print designer and got back
to what I did so many years before that. I moved on to O’Neill and worked on swim wear,
snow and the lifestyle collection and really loved being part of the action sport industry. Then
I got headhunted by Lululemon and moved to Vancouver to be part of the team that would
put Lululemon on the map in terms of print. I’ve grown so much as a designer while I was
working at Lululemon and consider myself to be more of an artist now as my approach in
creating artwork has changed a lot. I tend to use a wider variety of different types of media
now to achieve the desired goal resulting in higher quality art that’s very detailed.



What was your childhood dream?

I have always been a big animal-lover and wanted to
become a vet to help animals when I was young.
Growing up in The Netherlands, what makes you move abroad? Before I was approached by
Lululemon I never considered to move abroad. The job is what made me move, because it
was in Vancouver, Canada and I was really curious about what it would be like to live there.
Now that I live in Vancouver it feels like I could live anywhere because it has been such an
amazing experience. The nature is mind-blowing! I’ve met amazing people that I call family
and I’ve grown a lot as a person. This just feels like the beginning of what’s to come and I’m
curious to see where I will land next.





When you are not designing, what are you doing?

I like to spend time with animals. I’ve hada horse for 20 years and I really enjoyed the connection I had with her. I go on hikes with my
friend’s dog. I love to do yoga and in the winter, I enjoy snowboarding. I don’t have a garde now, but I really love working in a garden and forget about time.


What are your projects for this year?


I’m stoked to be working with Joi Yogi on a range of artworks for yoga matts and towels that are produced from a non-toxic and sustainable material that is an alternative to the usual PVC yoga matt.





In life, what inspires you the most?

Nature. It has so many shapes, colors and forms. The inspiration I get from it is never ending.


Do you believe in karma?



Where is your favorite place on earth?

Home. Home for me is really where the heart is. In my case I feel lucky to call 3 places home, spread across earth.



'It all happens for a reason’



What would you do if you found out you were immortal?

If I would find myself to be immortal, I would make sure I visit every single country on the planet and stay long enough to understand the habits and rituals of each place.


Is there something you would’ve bet to never do and ended up doing anyway?

I never figured I would move abroad and here I am.



Do you have a secret tip to relax and keep your self-control?

Go into nature. It has nothing to do with the fast-paced society we live in. It is always there minding its own business in its own pace. It can be raw and scary, but at the same time there is so much beauty. I think it’s humbling to find yourself surrounded by the beauty of nature and to realize this has always been here, while we’re only here for a short amount of time. I believe I’m walking the path that I’m supposed to and knowing this, and believing that I will take something good from every situation I find myself in, calms me down when I’m stressed.


Thank you very much Suzy for having taking the time to answer our questions. To conclude this interview, is there a ‘mantra’ or saying you would like to share with us?

'It all happens for a reason’


Find more info about Suzy here:


Lulu Lemon's video of Suzy working on a new design print : Here


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